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: Our manifesto

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Data is not just bits and bytes of information.

Data is an ecosystem, comprising four dimensions: 

  1. STRATEGY - the alignment of business and data strategies 

  2. ANALYTICS - diligent data analytics

  3. PEOPLE - data-driven people

  4. INFRASTRUCTURE - forward-leaning data infrastructure 

Each dimension is individually important. 

But data’s true power resides in the collective; the interdependencies between these dimensions. Only when these dimensions work in concert can data sustainably – and disruptively – impact business.


Data is an ecosystem

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Any liability that the data and illustrations are complete, actual or correct is excluded.