: Our manifesto

Data is not just bits and bytes of information.

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Data is an ecosystem, comprising four dimensions: 

1. STRATEGY - the alignment of business and data strategies 

2. ANALYTICS - diligent data analytics

3. PEOPLE - data-driven people

4. INFRASTRUCTURE - forward-leaning data infrastructure 

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Each dimension is individually important. 

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But data’s true power resides in the collective; the interdependencies between these dimensions. Only when these dimensions work in concert can data sustainably – and disruptively – impact business.