Diligence
REAL DEALS - Due Diligence Report 2025: The Data Advantage
In this Real Deals expert commentary, Chelsea Wilkinson explains why data and AI diligence is becoming a critical source of conviction in private equity investing. As growth strategies increasingly depend on analytics, automation and AI, the article sets out why technology diligence alone is no longer sufficient — and how weaknesses in data quality, structure and connectivity can undermine execution, scale and valuation.

Chelsea Wilkinson
15 Dec 2025
Insights, About us
What 2025 taught us about data, AI, and investment conviction
2025 was a year where data foundations became central to operational performance, valuation confidence, and exit readiness. Across deals and portfolio work, investors looked past AI ambition and focused on the evidence behind growth claims — particularly the completeness, connectedness, and reliability of underlying data.

Chelsea Wilkinson
12 Dec 2025
Insights
Why Goldman Sach's latest AI discussion hits the mark!
Every now and then, something cuts through the AI noise and gets right to the heart of what actually drives value. This Goldman Sachs discussion does exactly that. What struck me most is how clearly it reinforces something we see every day at DataDiligence: AI isn’t magic. It’s 'momentum' built on top of clean, connected, well-understood data.

Chelsea Wilkinson
2 Dec 2025
Insights
Is your portfolio AI-ready? Why data strategy is the key to value creation.
With 61% of European companies already embedding AI into their operations and 79% adopting a distributed data approach to comply with regulations and enhance AI capabilities, the market is moving faster than many investors anticipate.

Chelsea Wilkinson
14 Feb 2025
Diligence
AI Due Diligence: evaluating substance over hype in investment opportunities
Artificial intelligence (AI) is becoming a cornerstone of business innovation. It's no surprise that the majority of investment memorandums now mention AI in one form or another. As an investor, you need to ask yourself – is it just marketing, or is it something worth exploring?

Chelsea Wilkinson
10 Jul 2024
Insights
GENERATING RETURNS - Generative AI's impact on key sectors and private equity investments
The technological landscape is rapidly changing. And investors’ attention with it. Generative artificial intelligence (AI) is a transformative force, poised to revolutionise many industries. As this cutting-edge technology gains momentum, it's essential to explore which sectors are most likely to be impacted and how private equity investors can leverage these changes to their advantage.

Chelsea Wilkinson
16 Aug 2023
Insights
Value creation & risks: Generative AI for private equity managers and portfolio companies
Generative AI is an exciting and transformative technology. It presents significant value creation opportunities but also inherent risks for private equity managers and their portfolio companies. Actually, for all companies!

Chelsea Wilkinson
7 Jun 2023
Insights
Sustainability: if you can't measure it you can't improve it
Sustainability is a critical concern for individuals, businesses, investors, and governments worldwide. As we strive towards a more sustainable future, data is rapidly emerging as a critical tool to achieving this goal.

Chelsea Wilkinson
29 Mar 2023
Insights
Data is a risk to mitigate & opportunity to realise in all M&A
‘Data’ goes way beyond bits and bytes, a customer list, or production line feed. Data is an ecosystem of interdependent and interconnected activities. Which is why our data due diligence assesses a company’s maturity, capabilities, and capacities across four data dimensions – Strategy, Analytics & data, People, and Infrastructure – stress testing each to validate what exists today, and target what could be achieved tomorrow.

Chelsea Wilkinson
5 Oct 2022
Insights
From Data to Insights Monetisation
Intuitively, we all know that data is valuable. After all, our inboxes and news feeds are cluttered with headlines such as: ‘data is the new oil’. Plus, businesses demonstrating data-savvy behaviour have a ~200% greater market-to-book value than the market average, according to the International Data Corporation.

Chelsea Wilkinson
31 Aug 2022
About us
A founder's journey
“I love talking with founders! They always have an exciting view of the world, and their motivators fascinate me.” These were the opening comments from a fellow M&A service provider yesterday. And beyond them leading to an engaging conversation about data, private equity, and consulting, they also got me thinking.

Chelsea Wilkinson
17 Aug 2022

Insights
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